shared water

Client Need 

Shared Water had to rebrand after its 10 – year growth in the Borehole Drilling business. They had just added more services which included mining, construction and drilling services. Though still keeping the name, how do we, from the ground up, build an image that ensures targeted consumers that not only are they equipped enough to carry out the job, but skilled enough to deliver quality. 

The Execution

Water is a fluid representing cleanliness, quality and therefore, something you cannot live without. The colours representing this brand were already blue, white and black. The logo already showed signs of fluidity and flexibility, so how do we extend this further across their designs?