bedco

Client Need 

Call for applicants for SME development project, the project wants to capacitate Small & Medium Enterprises in areas of Market access, business management, financial management and many more other important aspects of business.

The Execution

The BEDCO Capacity Building Program: Enriching The Backbone Of Our Nation’s Economy, needed Content Produced and Marketed above and below the line using the following strategies:

• Influencer Marketing
• Online Sponsored Ads
• TV & Radio Content Campaigns 
• Online Sponsored Conversations (Twitter Spaces and Online Radios)