BEDCO Awareness Campaign

Date: Dec 2021 | Offer: Awareness Campaign 

Client Need 

Call for applicants for SME development project, the project wants to capacitate Small & Medium Enterprises in areas of Market access, business management, financial management and many more other important aspects of business.

The Execution

The BEDCO Capacity Building Program: Enriching The Backbone Of Our Nation’s Economy, needed Content Produced and Marketed above and below the line using the following strategies:

  • Influencer Marketing
  • Online Sponsored Ads
  • TV & Radio Content Campaigns 
  • Online Sponsored Conversations (Twitter Spaces and Online Radios)